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photo pie0: tmblg: Brooklyn Fare Branding ‘The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage and t-shirts (in all it uses only four colors). The packaging “talks” to the consumer using a witty tone, playing on tired cliches, and we’re especially fond of the coffee cup sleeves that poke fun at Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Suck it Starbucks!’

pie0:

tmblg:

Brooklyn Fare Branding

‘The work for Brooklyn Fare is a full-on identity: packaging design, custom typeface, copywriting, even interior signage and t-shirts (in all it uses only four colors). The packaging “talks” to the consumer using a witty tone, playing on tired cliches, and we’re especially fond of the coffee cup sleeves that poke fun at Starbucks, saying, “It’s a medium not a grande” and “It’s a small not a tall.” Suck it Starbucks!’

2 years ago

July 8, 2009
reblogged via pie0